Strategy

Problem

Marketing, design, and development each optimize their own slice of the store — no one is responsible for how it performs as a whole.

Solution

A Fractional Head of E-commerce sets the roadmap and holds every workstream accountable to it.

Problem

You need senior e-commerce judgment now, but a full-time hire takes months and a six-figure commitment.

Solution

Get that judgment on a fractional basis — engaged when a decision matters, without carrying a full-time headcount.

Problem

Generic consulting hands you a slide deck of best practices, not something your team can actually execute.

Solution

Every engagement produces a written, sequenced roadmap tied to your specific store.

Problem

Most e-commerce strategy advice is written for the US market and skips Baltic and European logistics, payments, and shopper behavior.

Solution

Strategy grounded in the regional market you actually sell into.

Problem

Issues like a stalled launch or a slipping quarter usually surface only after they've already cost revenue.

Solution

A standing strategic relationship means risks and opportunities get flagged before they show up in the numbers.