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Problems & Solutions

What usually holds back a growing e-store

A freelancer gets the first steps done, but as the store grows, gaps appear — a slow site, risky migration, marketing without results, and no one looking at it all together. Here's what we see most often — and how we solve it.

Problem

Your catalog and traffic keep growing, but page load times and conversion stay flat or get worse — a Shopify theme and apps that worked fine at 50 products don't hold up at 500.

Solution

We audit performance, strip out unnecessary apps and scripts, and rebuild toward a cleaner architecture where needed — so the site keeps up with growth instead of holding it back.

Problem

Moving to Shopify or a new platform threatens downtime, lost data, or broken SEO — so many put it off for years, even as the old platform keeps holding growth back.

Solution

We migrate with zero downtime and no lost data — a clear plan, pre-launch testing, and SEO redirects that protect your search rankings.

Problem

SEO and paid ads often live in separate silos, with no shared strategy or clear view of what actually drives sales.

Solution

We connect technical SEO and paid advertising into one strategy grounded in real e-commerce data, not just click counts.

Problem

Decisions about platform, performance, and marketing get made piecemeal — with no one looking at the whole picture and owning the outcome.

Solution

Our Fractional Head of E-commerce service gives you an experienced e-commerce lead on contract, without the cost of a full-time hire.

Problem

The design is polished, but product pages and checkout create friction — visitors reach the cart but don't complete the purchase, and no one knows quite why.

Solution

A UX audit grounded in real user behavior, not assumptions — we find the actual friction points and rework the ones that genuinely move conversion.

Problem

Every small change or new feature sits behind a freelancer's or agency's other work — the business waits while competitors have already shipped theirs.

Solution

The Website in 14 Days format for defined tasks — clear scope, fixed timeline, results in two weeks instead of a queue of months.

Problem

The site is built on so much custom code that even swapping a text or image goes through a developer — the team can't work independently.

Solution

We rebuild toward a clean, maintainable Shopify theme architecture where the team can edit content directly through the editor, and a developer is only needed for real changes.

Problem

Expanding into a new country stalls on language, currency, and shipping settings — every new market feels like a separate project.

Solution

Proper Shopify Markets setup with real localization, currency, and international SEO, so a new market is a configuration, not a rebuild.

No extra invoice

We take care of everything around the site too

A website is rarely the only thing that needs sorting out. So alongside the project, I also take care of what's around it — profiles, content, and documents. It's already included in the price, no separate invoice for it.

Profiles & channels

  • Google Business profile setup and verification
  • Social profiles linked to the page
  • Email addresses on your own domain, set up and connected
  • Google Analytics, Search Console, and map embedding

Content & materials

  • Service and product descriptions, filled in based on provided information
  • Image selection from provided materials, cropping, and web preparation
  • Logo and brand elements tidied up for the page
  • Reports and overviews you need day to day

Legal documents & Security

  • Privacy policy template
  • Website terms of use template
  • Cookie policy and consent solution
  • Texts prepared according to the laws of the country you operate in
  • Form consent and data-processing wording
  • Overall webiste security - set up and hardened
  • Full GDPR requirements

Everything listed above is included in the price.

There's no separate charge for setting up profiles, organizing content, or document templates. The legal texts are templates you can hand to your own lawyer for approval - prepared to that country's requirements, but not a substitute for legal advice.

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