Your eCommerce store needs an owner
Do you have an eStore and no one in charge but you? Pixel Commerce provides senior leadership and hands-on experience without the cost of a full-time employee.
Who is responsible for moving your store forward?
Your team might be busy, but how do you know they are going in the right direction? Without a clear owner of this part of the business, we see that priorities get lost and improvements move slowly.
If the backlog keeps growing
We prioritise tasks based on business impact, customer value and effort – so your team knows what to do next.
Reports do not lead to an action?
We turn store data into decisions, tasks and improvements your team can start to implement
Teams and agencies work separately?
We help to coordinate the people involved and make sure that they work towards the same goal.
You don't have time to focus on BIG picture stuff?
We take ownership of eCommerce priorities and delivery, giving you more time to focus on the BIG stuff.
Strategy + Execution
Recommendations are only useful when someone moves them forward
Traditional consultants will stop after delivering the plan. Traditional agencies will focus on the services they sell. We sit in the middle of this. You get one person who can understand the commercial problem, translate it into technical and marketing requirements, and help implement the solution.
Typical consultant
- Advises from the outside
- Delivers only recommendations
- Limited implementation
- Project ends with a report
Typical agency
- Focuses on its own channel
- Delivers assigned tasks
- Limited strategic ownership
- Success = completed scope
Pixel Commerce
- Looks across the operation
- Sets priorities and plans deliveries
- Strategy and hands-on execution
- Success is the improvement of the operation
Starting point
Everything starts with an audit
Every engagement starts with a paid audit. Before recommending more tools, campaigns, or development, I need to understand how your operation works today.
The audit covers the complete path from customer acquisition to repeat purchases – not only the appearance or features of your storefront. We need to understand why your existing customers buy from you.
The audit covers:
- Business goals and commercial context
- Customer journey
- Mobile usability and conversion friction
- Product, collection, cart and checkout experience
- Analytics, tracking and reporting
- Email, retention and post-purchase journeys
- SEO foundations and organic opportunities
- Technology stack, apps and integrations
- Current agencies, workflows and internal ownership
- Technical debt and operational bottlenecks
You receive:
- Prioritised issues
- Immediate quick wins
- A practical 90-day roadmap
- Recommended KPIs
- A recorded strategy presentation
- A decision on whether an ongoing engagement makes sense
E-commerce Audit – €699*
*If we continue into the implementation, 50% of the audit fee can be credited toward the first month.
after the audit
Senior leadership only when you need it.
The fractional engagement is scoped from the audit findings. It gives your business consistent senior ownership without adding another full-time position.
Typical month:
- One weekly e-commerce operating meeting
- Actively managed 90-day roadmap
- Performance monitoring
- Prioritisation of development and marketing work
- Clear briefs for internal and external specialists
- Technical improvements where necessary
- Monthly performance and roadmap review
- Direct access through an agreed communication channel
Recommended engagement:
Starting €999/mo – based on the necessities of the business.
First 90 days
What the first 90 days can produce?
The exact roadmap depends on the audit, but a typical first engagement may include:
Month 1 – Control
- Confirm the commercial baseline and core KPIs
- Fix critical tracking or reporting gaps
- Organize the project backlog
- Address urgent storefront issues
- Establish the weekly operating rhythm
Month 2 – Improve
- Ship prioritized product, collection or cart improvements
- Review lifecycle flows and customer segmentation
- Improve campaign and merchandising planning
- Remove unnecessary tools or workflow bottlenecks
Month 3 – Build momentum
- Measure the first changes
- Expand successful improvements
- Prepare the next quarterly roadmap
- Document repeatable processes
Is this the right thing for you?
Created for growing brands in the middle between founder-led operations and full scale business
This is for you, if ...
- Your store generates approximately up to €50k per month.
- eCommerce has become too important to manage between other responsibilities.
- You have specialists or agencies but no one connecting their work.
- You are preparing for a redesign, migration or new market.
- You want to improve conversion and retention before increasing acquisition spend.
This is NOT for you, if ...
- You only need someone to complete a predefined development ticket.
- You want guaranteed revenue or conversion results.
- You are unwilling to share performance data.
- No one internally can approve or support implementation.
- You want every marketing channel managed inside a small fixed retainer.
- You need a full-time employee available throughout every working day.
next step
Find out what is holding you back.
Start with a focused audit of your store, data, retention systems, technology and current operating model.